Can you really grow your business and without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one.
Instead of going out searching for customers, you should be drawing them to you.
In order to be effective with marketing, you need to identify the people you can help best with your product or service. You’ll do this by creating an ideal customer model or avatar.
Attracting Your Ideal Client
Imagine a world in which your client comes to you, looking for the exact products or services you provide. This world can be your reality if you are able to identify your perfect client. Once you know exactly who they are, you can market to them in a way that draws them to you.
The bonus, if you teach your referral partners, friends and family, and connections who they are, you should begin to see your referrals increase and they will also be exactly who you’re looking for.
Do these three things to attract your target audience:
- Identify who your ideal client is
- Create content they’ll be drawn to
- Convert those prospects into paying clients
The best part? By doing this, you’ll attract people who you want to work with and they’ll bring their friends.
Why You Need an Ideal Client
The topic of finding your ideal client comes up over and over again and that’s because most people skip this step. Don’t make the mistake of assuming everyone is part of your target audience. There’s no point in spending time and money if you aren’t being specific with who you target.
Let’s say you own a high-end clothing line for women – you’d be wasting your marketing efforts if you marketed towards young men. And if you identified your market even more specifically, you’d be marketing to women with a specific income, or have a particular job.
Connecting with your audience is so much easier when you understand them well enough to understand their problems and provide solutions that make their lives easier.
Knowing What You Want Matters
Don’t forget that this is your ideal client. That means that you need to determine what type of client you really want to work with.
To narrow down your niche, ask yourself these questions:
- Who do I enjoy working with?
- Who can I help the most?
- Where do I think I can bring the biggest transformations in their lives?
Your answers will give you an initial perception of who your ideal client is, but you’ll also need to dig deep into demographics and psychographics to know more about your target audience.
Make Time to Get it Right
Unfortunately, some people put in the effort to identify their ideal client and fail to do anything with the information. If your goal is to grow your business and continue growing your business, keep your target audience at the front and center. Your ideal client should influence almost every business decision you make.
The moral of the story is to find out as much as you possibly can about your ideal client. By creating a specific description, it doesn’t mean you’ll miss out on customers who don’t fit that mold. The opposite is often true and you’ll attract more people because you’re more specialized. The more details you know about your audience, the more your business will grow.
I’m currently working with a small group of businesses digging deep on identifying their ideal clients. If you want to find out more, send me an email at email@example.com.