Business owners everywhere use marketing tactics every week and every month to tell the world about their products or services… but do you need to?
The big names spend enormous amounts of money just to remind you about them and to keep the competition at bay. Without relationship marketing, many people would not know you have a business, never mind want to make a purchase from you. Why? Because people buy from those who they know, like, and trust. They want to know that you’re a real person instead of someone who only cares about money. Recommendations from others who have purchased before them will let them know how great you are. Your potential customers have to be sure your product delivers on what it promises and that your service won’t leave them wondering what happened.
In order to have a relationship with a single person or a large audience, you need to interact with them. By getting to know their likes and dislikes, and know what problems they are experiencing, you can think about how you can help them solve their problem. To learn this information, you’ll be forced to be consistent with your interaction, which will give you more visibility.
Do you share your knowledge with your audience, or do you save that only for your customers? Sharing your knowledge, practical experience, and advice will position you as an authority figure. This will lead you to becoming an expert in their field who cares about helping others. Writing an ebook or short reports are all ways to both increase your authority and your visibility.
Can you see how Visibility and Authority build on each other and lead to an amazing Reputation? As you interact with people and become an authority figure, your audience will naturally form an opinion about you. When you over-deliver, your reputation will continue to shine. Overall, a great reputation will shorten the length of time it takes you to earn the trust of your ideal customers.
You’ll know you’ve made it when people are clamoring for your latest product. They’ll also be telling all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort you put into it.
Never stop the process of building relationships. As with every system, you must find a way to consistently interact, show your authority, improve your reputation to take care of your raving fans. Keep this sytem working to consistently grow your business for years to come.
Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and raving fans, and your audience should be thrilled with the value that you deliver to them.
Make relationship marketing a part of your marketing plan