“The quickest way to do many things is to do one thing at a time.” – Christopher Westra

Over the past couple of weeks I’ve been thinking about all the things I need to do.

  • I need to grow my business.
  • I need to work on the Member Extravaganza for my BNI Chapters
  • I need to work with BNI on trying to get my chapters back to in person meetings, if they want to.

There are many more, less important tasks. I’ll be completely frank with you, I was feeling overwhelmed. I do not have the bandwidth to deal with all of this. Or at least I don’t think I do.

I had a call with my mentor, coach and friend and I did feel better, for awhile. Then I had a call with one of my members that was struggling a little with focusing on what needs to be done. I feel truly honored he thought of me to call and try to work through it. I hope I was able to help. But friend, if you’re reading this, know that it helped me tremendously. 

It felt like he was talking about the same exact issues I was having and thankfully, it reminded me of Dr. Ivan Misner’s quote:

Do six things a thousand times, not a thousand things six times.

I was literally thinking of everything I needed to do, instead of focusing on one thing that was the most important, and then moving to the next, then the next.

You might be thinking that the best way to get things done is to multitask and work on many things at the same time. But by juggling too many tasks, I was well on my way to feeling overwhelmed and eventually burning out. That is not good for business.

Here it is:

When you focus on working on just one thing at a time, you’re able to think deeper and be more creative, which results in a better finished product. Use Starbucks as an example: they started with just one thing, coffee (you can argue whether it was good coffee or not. That’s not the point). They were able to focus on their one thing and they grew an entire empire because of it. 

If you want an email list full of subscribers, you need to focus on one thing: building your email list. When you invest your energy into your email list, you’re able to convert subscribers into paying customers and build relationships with customers you may not have met any other way.

When you want to find more referral partners, focus on the referral partners. When you want to find more clients, focus on finding more clients. When you need to do the admin and other boring stuff, focus, focus, focus. And then…

Prioritize, Prioritize, Prioritize

Before diving into ALL the things you have laying around on your desk, or in your mobile office, decide on what’s got to be done first, second, third and then work on them, in turn.  

This might feel impossible when you have a huge list of high priority tasks in your business, but with a lot of items, you’ll probably find that they don’t take as much time as you thought. But you have to decide where to start.

Get the Results You Desire

Think strategically about where you want your business to go and plan for that.

I have two calendars now. One for all my appointments and items on a particular schedule and another for planning my time. Two separate google accounts and I just found a way to overlay the two. Now I can see where I should be focusing my time to get the results I want.

I have time for “fun” stuff or ideas or even just brainstorming with myself. I have time scheduled for working on finding new BNI Members. I have email time and phone call time.

What made it easier was starting on identifying who my ideal customer is. I set my marketing on autopilot with lead magnets, funnels and email sequences. Opt-in forms with and without videos. I can analyze how they’re doing and adjust where necessary. Duplicating them was easy too, for when I identified a new target customer.

The Magic of Doing One Thing

When you focus solely on one thing at a time, you are putting processes in place that will bring in huge results for your business over time. 

By also finding what you can automate or outsource, you will save time, expand your reach and feel as though you have a lot more time.

The illusion of time: We do not have any more time today than we had yesterday. We can’t save time to spend later. We can’t get back time we have already spent. But the feeling of having more time by focusing on one thing at a TIME will give us the illusion of more time and that takes all the stress away.

Avoid getting caught up in trying to do too many things at once, and focus solely on the one thing you have to do right now.

How do you manage your time or how do you decide on what to focus on or prioritize?

Let me know in the comments below.