Building a Community For Your Brand

Building a Community For Your Brand

A brand is much more than a tagline or design scheme. It’s a vibrant community that’s flexible and meets the needs of its advocates. If you’re trying to build a viable brand, the best thing you can do is to create a community around it. Build Strong...
Storytelling and Personal Branding

Storytelling and Personal Branding

"Those who tell stories rule the world."~ Hopi American Indian Proverb Storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget how to tell out stories. Stories are one of the best ways to connect with clients...
Share Your Brand Values

Share Your Brand Values

What ultimately draws people to your brand are the values you share with them. We’re much more likely to buy from brands that we feel share our core beliefs. If you haven’t already identified your core values, ask yourself: “Why do I do what I do?” What was the...
What is Your Brand?

What is Your Brand?

As Jeff Bezos once said, “Your brand is what people say about you when you are not in the room.” We All Have Our Own Brand Even before the concept of “self-branding” was something that people talked about, everyone had one. A brand is your reputation. A brand is...